"High Bounce Rate is Killer for Search Engine Optimization"

Hello everyone! Low bounce rate is the sign of healthy blog. But some people have some problems while understanding about bounce rate. So in this article let me describe about bounce rate and how can you reduce it by adopting some effective tips.

What is Bounce Rate?

Bounce Rate mainly tracks the visitors who visit your blog and left in extreme hurry. It is measured by two ways -

Initially visits involving one single page view: means visitors enter the site and leaves it without visiting any other page.

Secondly measure how much spent by visitors on your website. Usually visits involving less than 5 seconds count to bounce rate.

The best way to measure Bounce Rate is Google Analytic.

Some Effective Tips to Reduce Bounce Rate:

 

1. Entice Readers to Leave a Comment:

You should always include such interesting type of content that the reader attracts to leave a comment. When visitor leaves a comment, they are mostly redirected to another page which can help you in lowering your bounce rate. Various tips can be adopted to get more comments from your readers
•Making your blog a dofollow blog
•Using CommentLuv and other plugins.

2. Entice Readers to Subscribe:

This tip will provide complete benefit - First one is: it would provide you with readers by building a strong mail list and ultimately you would get more and more traffic to your blog. Another one is: it would also help in reducing bounce rate.The idea here is also the same above. When someone tries to subscribe to your blog then they are usually redirected to a thank you page or a “Please confirm your subscription” page, thus visiting more than one page on your blog.

3. Use Internal Linking:

This is one of the best ways to increase your visitors flow. Linking into your previous posts not only provide life to your older posts but also helps in improving SEO. It would also help you to get better rank for your selected keywords along with reduced bounce rate.
So you should provide links for older posts in your new posts so that readers don't miss important part of your blog content.

4. Opening Internal and External Links in New Window:

This is the regular mistake done by most of the bloggers and newbie’s. You should always try to open links that are present in your sidebar or even within posts in a new window or next tab. When the visitors click off that link so is either redirected to page within your blog or to some other website. And when he/she returns again, they would come to the same point they were. So it is effective if you have many links on your blog. You may add this to your blog by adding target attribute to the link. For example : Sji Infotech
This also helps in increasing time of visit on your blog.

5. Use Your Sidebar Wisely and Effectively:

Don't use your sidebar for just displaying advertisements and all that stuff. Instead try to gain attention of your visitors and make him explore your blog.
The best way of this is using some widgets like Popular Posts widget or Recent Posts widget to blog’s sidebar. Make sure you provide that option to your readers; your bounce rate will thank you for it.

6. Make Your 404 Error Page Look Attractive:

Mistakes are done by everyone. Well one someone commits it, it is important to drive him to the way he was looking for. So you should try to make your 404 Error Page attractive and placing few useful links and search box on it so that the visitor can use it.

7. Displaying Related Posts beneath Each Post:

This is another good way to increase your click-through and decrease your bounce rate. You should try to display related post after each post, so that visitor gets a chance to explore more and more posts.

8. Clean and Simple Layout and Easy Readability:

The look of your blog also helps in attaining the attention of your blog. Busy headers, full sidebars, tons of ads must be avoided. Instead of this a clean and neat template must be adopted. You can adopt various steps for this purpose too which are listed below-
•Choosing a simple font.
•Go for Dark font on Light Background.
•Use short sentences and paragraphs.
•Use Headings, bullets, numbers to organize your content.
•Use images effectively to break up long content.

9. Improve Your Page Loading Speed:

No one likes to wait for page to load. So you should try to improve your blog page loading speed.

In a Nutshell:

Bounce Rate is killer for search engine optimization, traffic conversions and also your bottom line.However the above tips will surely help you to reduce your blog's bounce rate to some extent.

Sji Infotech Pvt.Ltd. is a best Seo Company In India that provides Joomla Solutions and WordPress Theme based services as well. This recognize IT Company also handles numerous website projects professionally.